Privacy Policy

Last updated: February 2026

1. Introduction

SuperCala LLC ("SuperCala," "we," "us," or "our") provides AI-powered receptionist, scheduling, and marketing tools for small businesses. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our services, including phone calls, SMS messages, web chat, and our website at supercala.ai.

2. Information We Collect

We may collect the following categories of personal information:

  • Contact information: name, phone number, email address
  • Call data: call recordings, transcripts, and metadata (duration, timestamps)
  • Chat logs: messages exchanged through our web chat widget
  • Scheduling data: appointment details, calendar availability
  • Device and usage data: IP address, browser type, pages visited
  • SMS data: mobile phone number, message content, opt-in/opt-out status

3. How We Use Your Information

We use the information we collect to:

  • Operate our AI receptionist and respond to your inquiries
  • Schedule and manage appointments on your behalf
  • Send SMS notifications including appointment reminders, confirmations, and follow-ups
  • Send promotional messages (with your consent)
  • Improve our services and train our AI models
  • Comply with legal obligations

4. SMS and Mobile Information

When you opt in to receive SMS messages from SuperCala or our business clients, we collect your mobile phone number and consent preferences. We do not share, sell, or provide your mobile information (including phone numbers and opt-in data) to third parties or affiliates for marketing or promotional purposes. Mobile information is used solely to deliver the SMS messages you have consented to receive.

For full details on our SMS program, including opt-in methods, message frequency, and how to opt out, please see our SMS Terms.

5. Information Sharing

We do not sell your personal information. We may share information with:

  • Service providers: third-party vendors that help us operate our services (e.g., Twilio for voice/SMS, OpenAI for AI processing, Google for calendar integration)
  • Business clients: if you are an end customer, the business you contacted through our platform receives your interaction data
  • Legal requirements: when required by law, regulation, or legal process

6. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes described in this policy. Call recordings and chat logs are retained for up to 12 months unless a longer retention period is required by law or requested by our business clients. You may request earlier deletion at any time.

7. Data Security

We implement industry-standard security measures to protect your information, including encryption in transit (TLS) and at rest, access controls, and regular security reviews. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of SMS communications at any time by replying STOP
  • Withdraw consent for data processing

To exercise any of these rights, please contact us at support@supercala.ai.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a revised "Last updated" date.

10. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

SuperCala LLC
Email: support@supercala.ai
Website: www.supercala.ai